Friday, April 25, 2014

Matrix Malaysia Biolage Reinvention Launch 2014

Matrix, the No. 1 American salon brand unveiling the NEW reinvented Biolage range! 

Biolage was one of the first salon brands created in 1990 that marry natural botanicals to modern technology to bring out the hair's natural beauty. The exclusive blend of unique botanicals and the latest technologies creates gentle, high-performing formulas to enhance the beauty of every hair type.

From formulas to packaging, manufacturing to community support, Biolage continues looking for ways in making the brand more sustainable. 

Matrix Biolage introducing BIOMATCH, a scientific innovation to design superior hair care to solve every hair problem. 


Was at the Matrix Biolage Reinvention Launch on March 6th 2014. 
Members of the media and trade partners were invited to the Media Launch. 


The newly reinvented Biolage Core range including ColorLast, SmoothProof, VolumeBloom and HydraSource. 

ColorLast is inspired by the anti-fade properties of the vibrant orchid. 
This state of art formulas, inspired by nature, help protect hair, balance moisture and even out the hair's surface for saturated, shiny, vibrant color that stays truer. 

With ColorLast, you can have color vibrancy even after 9 weeks. Biolage ColorLast shampoo that has low pH helps prolong color vibrancy while the ColorLast mask that silkens and adds shine to your hair without silicones. 


From left to right
Matrix Biolage ColorLast Shampoo RM55
Matrix Biolage ColorLast Conditioner RM55
Matrix Biolage ColorLast Mask RM45


Embodying the ColorLast range is the gorgeous Ms. Debbie Goh, who is the Miss Malaysia Chinese International 1998 and an award winning actress who recently starred in the movie Bullets over Petaling Street. 


SmoothProof was inspired by the resistant properties of the Camellia flower. 
Formulas work to encapsulates hair and align the cuticle to help lock out moisture for control and smoothness even in 97% humidity. Hence, with SmoothProof, we can have up to 72 hours perfectly smooth hair! 

The leave in serum is designed to protect your hair against heat styling tools and humidity. 


From left to right
Matrix Biolage SmoothPro Shampoo RM55
Matrix Biolage SmoothPro Conditioner RM55
Matrix Biolage SmoothPro Mask RM45
Matrix Biolage SmoothPro Leave-In Cream RM65
Matrix Biolage SmoothPro Leave-In Serum RM45


Depicting the SmoothProof range is International Supermodel Ms. Thanuja Ananthan who is also Ms. Malaysia World 2009/2010.


VolumeBloom, inspired by the expanding properties of the soft, fluffed cotton flower. 
It gives limp, lifelss hair voluminous body that lasts! With the expansive properties of cotton flower, hair is plumped and expanded with long lasting bouncy volume by increasing its inter-fiber space. 

Hence, you can have up to 70% more volume after the very first application! Girls who have fine hair can never complain of having limp hair anymore! 

The Full-Lift Volumizer is a leave-in spray that expands volume by multiplying inter-fiber space for fullness that doesn't fall flat. 


From left to right
Matrix Biolage VolumeBloom Shampoo RM55
Matrix Biolage VolumeBloom Conditioner RM55
Matrix Biolage VolumeBloom Full-Lift Volumizer RM60


Ms. Joanne Yew, Miss Astro Chinese International Pageant 2007, the beautiful actress behind the current hit box office movie - The Journey embodying the VolumeBloom range. 


HydraSource, is inspired by the moisture retaining properties of the Aloe Plant. 
The moisture retaining properties of the Aloe plant can optimize hair's hydrations level through the absorption and retention of moisture. With this technology, hair is 15 times more hydrated after just one application. 


From left to right
Matrix Biolage HydraSource Shampoo RM55
Matrix Biolage HydraSource Conditioner RM55
Matrix Biolage HydraSource Detangling Solution RM55
Matrix Biolage HydraSource Mask RM45
Matrix Biolage HydraSource Hydra-Seal Spray RM45
Matrix Biolage HydraSource Leave-In Tonic RM70


Representing HydraSource range is Ms. Deanna Ibrahim, a supermodel who has graced many catwalks and fashion runways. 


5 Biolage beauties striking a pose at each of the Biolage Core range key benefits. 


Biolage beauties with Matrix Brand Manager, Mr. Roy Kow, PR and Communication Manager, Ms. Nicole Lee and General Manager of L'Oreal Professional Products Division, Mr. Heng Thang Yih.


So great to be able to witness the Biolage reinvented launch and I personally can't wait to try out the VolumeBloom range! In need for shampoo that can revive my limp and lifeless hair. 

You can only get Matrix Biolage Reinvention Core range in selected Matrix Salons from March 2014 onwards. So never visit to drug stores to look for the products! It is only available at professional salons. 


To find out what Biolage products are right for you? Click HERE!
Have fun discover the right range that suits you! 

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